True Cowboy is redefining representation by connecting consumers, small businesses and major corporations with some of the world’s best professional rodeo athletes and entertainers. Be part of the team and sponsor a rodeo athlete. Unleash your companies marketing potential and exposure by fostering the key intersection between consumers, their lifestyle and brands they seek.
 
True Cowboy will use the great power of sports, branding, networking, publicity, productions and the passion and energy of our athletes to create meaningful connections with consumers. These fine athletes are phenomenal spokespeople of the western way of life and aim to inspire.
 
Our athletes are elevating the level of competition each year and embarking on new benchmarks. Has your company identified rodeos high-impact sponsorship opportunities? Join the sponsorship team or support an individual athlete! See our sponsorship page to sponsor an athlete or contact True Cowboy Rodeo Talent Agency.